Islam Nashaat

Senior Web DeveloperWordPress & Frontend Expert

5+ years building WordPress websites, ecommerce stores and custom solutions. Former WordPress team lead, with hands-on frontend development and agency delivery experience.

Available for full-time, part-time and remote opportunities.

5+years of experience
50+websites & stores delivered at AAIT
20+client websites maintained at AAIT

Projects & contributions

Explore the work, my contribution and the technical decisions behind it.

View experience

Translation Toolkit

WordPress / WPML

Translation Toolkit

A personal translation bottleneck became a WordPress plugin.

Idea, plugin development & personal workflow

My role & implementation

My role: Idea, plugin development & personal workflow

Delivery context: Recently released

The need

My previous team received around 15–25 bilingual website projects a month. Preparing both language versions took time, especially on larger websites. After moving to freelance work, I needed a practical way to handle translations without a separate content team.

My contribution

I originated and built Translation Toolkit for my own work, then released it as a WordPress plugin. It works within the WPML workflow to automate translation of supported website content and help review and save translations.

Tools & decisions

WPML provides the multilingual website foundation. MyMemory and Chrome On-device are the translation engines currently supported. The goal was to offer a free-provider route alongside WPML rather than rely only on its paid automatic translation credits. WPML is required; provider availability and translation quality vary.

Scope & current outcome

The workflow covers supported posts, pages, Elementor content, taxonomies, strings, and ACF fields. Each content type needs appropriate handling within the existing multilingual structure. The plugin is newly released, so there is not enough data to claim measured time savings or adoption. The team’s monthly project volume describes the original problem, not plugin usage.

WordPress · WPML · Elementor · ACF · MyMemory · Chrome On-device

View live project
New Concept

WordPress / WooCommerce

New Concept

From a React catalog with WhatsApp orders to a bilingual WooCommerce store.

Store build, catalog migration & integrations

My role & implementation

My role: Store build, catalog migration & integrations

Delivery context: 4 days

The need

The previous React website displayed products and directed orders to WhatsApp, without product or order management. The business needed a manageable store with stock, product variations, filtering, and online payments.

My contribution

I built the store from a ready design. I extracted the existing product data from the old website hosted on Vercel and used Codex to transform it into a WordPress import format, preparing stock information and the catalog without manually re-entering every product.

Tools & decisions

WordPress, WooCommerce, WoodMart, and Elementor provided the store settings and presentation tools needed to deliver quickly. The bilingual store includes variable products and filters by attributes and prices.

Payments & shipping

Paymob was integrated and payment was tested successfully, with Apple Pay and Google Pay enabled. A shipping aggregation service was connected, but the client had not activated shipping. This distinction matters: the payment flow was verified; shipping was configured but not live.

Delivery

The implementation took four days. The confirmed outcome is a bilingual store with migrated catalog data and a tested payment flow; no revenue or conversion uplift is claimed.

WordPress · WooCommerce · WoodMart · Elementor · Paymob · Codex

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Menarat Ebdaa

WordPress / Elementor Pro

Menarat Ebdaa

A complete engineering consultancy website, delivered in three days.

Complete website implementation

My role & implementation

My role: Complete website implementation

Delivery context: 3 days

The need

A new website was needed to make the consultancy’s services and work easier to explore and give prospective clients a clear way to contact the office.

My contribution

I implemented the full website from the supplied design and content, including its responsive presentation and production delivery.

Tools & decisions

WordPress and Elementor Pro were enough for this website’s scope. Using the supplied content and design kept the implementation focused and supported a short delivery schedule.

Delivery

The complete implementation took three days. The linked website shows the final work; this case study does not claim measured traffic or lead improvements.

WordPress · Elementor Pro · Arabic RTL

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SpyGlass Pharma

WordPress / Elementor Pro

SpyGlass Pharma

Precise Figma-to-WordPress implementation as part of the Effvision team.

Selected pages & shared components · Effvision

My role & implementation

My role: Selected pages & shared components · Effvision

Delivery context: 12–16 hours per page, typical workflow

The brief

Implement the approved Pipeline and Our Technology pages with close fidelity to the supplied Figma design and exact content across desktop, tablet, and mobile.

My contribution

My contribution covers the Pipeline and Our Technology pages and the shared global components used within them, as part of the Effvision development team. It does not represent authorship of the entire website.

Tools & decisions

Elementor Pro handles the page layouts. JetEngine components allow repeated cards to reuse one structure while changing their content. This supports consistency when implementing the same design system across related sections.

Precision & delivery

The workflow prioritizes typography, positioning, spacing, and the exact supplied wording. A page typically takes about 12–16 hours to refine across the three screen sizes. This is a typical working range, not a measured total for the full site. The linked page is published work.

WordPress · Elementor Pro · JetEngine · Figma

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Tenpoint Therapeutics

WordPress / Elementor Pro

Tenpoint Therapeutics

Precise Figma-to-WordPress implementation as part of the Effvision team.

Selected pages & shared components · Effvision

My role & implementation

My role: Selected pages & shared components · Effvision

Delivery context: 12–16 hours per page, typical workflow

The brief

Implement the approved Presbyopia page with close fidelity to the supplied Figma design and exact content across desktop, tablet, and mobile.

My contribution

My contribution covers the Presbyopia page and the shared global components used within them, as part of the Effvision development team. It does not represent authorship of the entire website.

Tools & decisions

Elementor Pro handles the page layouts. JetEngine components allow repeated cards to reuse one structure while changing their content. This supports consistency when implementing the same design system across related sections.

Precision & delivery

The workflow prioritizes typography, positioning, spacing, and the exact supplied wording. A page typically takes about 12–16 hours to refine across the three screen sizes. This is a typical working range, not a measured total for the full site. The linked page is published work.

WordPress · Elementor Pro · JetEngine · Figma

View live project
DefEYE

Team Project / WordPress

DefEYE

A responsive implementation of the Persistent Epithelial Defects page, contributed as part of a development team.

My role & implementation

A responsive implementation of the Persistent Epithelial Defects page, contributed as part of a development team.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

Team Project · WordPress

View live project
Flzat

WordPress / Elementor

Flzat

An Arabic healthcare website presenting care services, departments, and community initiatives.

My role & implementation

An Arabic healthcare website presenting care services, departments, and community initiatives.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress · Elementor

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UN-IDU

WordPress / Elementor

UN-IDU

An organization website presenting its vision, initiatives, and international partnerships.

My role & implementation

An organization website presenting its vision, initiatives, and international partnerships.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress · Elementor

View live project
Alpha Food Machinery

WordPress / Elementor

Alpha Food Machinery

A business website presenting food processing machinery and a product catalog.

My role & implementation

A business website presenting food processing machinery and a product catalog.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress · Elementor

View live project
Najd Club

WordPress

Najd Club

A WordPress website presenting Najd Club and its activities.

My role & implementation

A WordPress website presenting Najd Club and its activities.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress

View live project
Blood Bank SPA

Vue.js / JavaScript

Blood Bank SPA

A Vue.js single-page application for a blood bank, using JavaScript and REST APIs.

My role & implementation

A Vue.js single-page application for a blood bank, using JavaScript and REST APIs.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

Vue.js · JavaScript · REST API

View live project
Miss Natural

WordPress / WooCommerce

Miss Natural

A WooCommerce store with a responsive product browsing experience.

My role & implementation

A WooCommerce store with a responsive product browsing experience.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress · WooCommerce · Elementor

View live project
Blackfox

WordPress / Elementor

Blackfox

A business website presenting social media and ecommerce services.

My role & implementation

A business website presenting social media and ecommerce services.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress · Elementor

View live project
Muhak Store

Salla

Muhak Store

A Salla store presenting a shemagh product catalog through a responsive storefront.

My role & implementation

A Salla store presenting a shemagh product catalog through a responsive storefront.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

Salla

View live project
Mulzam Law Firm

WordPress / Elementor

Mulzam Law Firm

A law firm website presenting legal services and contact information.

My role & implementation

A law firm website presenting legal services and contact information.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress · Elementor

View live project
The Fitnest

WordPress / Elementor

The Fitnest

A WooCommerce store for sports nutrition, supplements, and fitness accessories.

My role & implementation

A WooCommerce store for sports nutrition, supplements, and fitness accessories.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress · Elementor · WooCommerce

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Tatweej

WordPress / Elementor

Tatweej

A contracting company website presenting the company and its services.

My role & implementation

A contracting company website presenting the company and its services.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress · Elementor

View live project
CIS Sudan

WordPress / Elementor

CIS Sudan

A website presenting training and scientific research services.

My role & implementation

A website presenting training and scientific research services.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress · Elementor

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Dr. Elias Filimban

WordPress / Elementor

Dr. Elias Filimban

A personal landing page presenting Dr. Elias Filimban’s aviation career and expertise.

My role & implementation

A personal landing page presenting Dr. Elias Filimban’s aviation career and expertise.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress · Elementor

View live project
Enjaz Lines

WordPress / Elementor

Enjaz Lines

An engineering consultancy website presenting multidisciplinary services.

My role & implementation

An engineering consultancy website presenting multidisciplinary services.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress · Elementor

View live project
Golden Knights

WordPress / Elementor

Golden Knights

A business website presenting kitchen design and manufacturing services.

My role & implementation

A business website presenting kitchen design and manufacturing services.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress · Elementor

View live project
ESDF Egypt

WordPress

ESDF Egypt

A WordPress website presenting the Egyptian Society of Diabetic Foot and its activities.

My role & implementation

A WordPress website presenting the Egyptian Society of Diabetic Foot and its activities.

The preview and live link show the delivered project. Detailed delivery timings are not documented for this earlier work.

WordPress

View live project

A developer who understands the whole website.

I build WordPress websites, ecommerce stores, and frontend interfaces with a focus on precise implementation and maintainable solutions. My work spans business websites, multilingual experiences, custom plugins, and integrations.

I work with designers, agencies, and business owners—from approved Figma files to launch and ongoing support. I’m based in Egypt and work remotely.

Download CV ↓

Technical Skills

WordPress & ecommerce

WordPress · WooCommerce · Elementor Pro · ACF · WPML · JetEngine · Salla

Frontend

HTML · CSS · Sass · Tailwind CSS · Bootstrap · JavaScript · jQuery

Development & integrations

PHP · MySQL · REST APIs · Git · GitHub · Figma

Performance & SEO

Core Web Vitals · Lighthouse · PageSpeed Insights · Rank Math · Yoast SEO · WP Rocket · LiteSpeed Cache

AI-Assisted Development & Automation

I use AI-assisted development to streamline repetitive work—from preparing product data for WooCommerce migrations to building tools for multilingual content translation. I combine these tools with hands-on implementation, review, and testing.

Also familiar with React, Vue, and Twig.

Experience

Agency teamwork. Independent delivery. Attention to the details.

Aug 2025 — present

Senior WordPress Developer

Effvision · Part-time / freelance

  • Implemented production pages from approved Figma designs, matching typography, spacing, and layouts across desktop, tablet, and mobile.
  • Built reusable Elementor Pro and JetEngine components so repeated cards share a consistent design while their content can change.

Sep 2024 — Aug 2026

WordPress Team Lead

AAIT Agency

  • Planned project delivery, estimated implementation timelines, and assigned projects and tasks across the team according to scope and priorities.
  • Tracked progress and coordinated priorities, maintaining a consistent record of on-time project delivery throughout the leadership period.
  • Reviewed implementation quality and supported developers with technical guidance, troubleshooting, and practical feedback.
  • Onboarded and trained new team members on the agency’s workflow, tools, and delivery standards.
  • Coordinated with clients, designers, content teams, and project managers to clarify requirements, align expectations, and keep delivery moving.

Sep 2023 — Aug 2024

Senior WordPress Developer

AAIT Agency

  • Developed custom WordPress functionality with PHP and ACF, and reusable templates for repeated content and layouts.
  • Built ecommerce and multi-vendor solutions with payment, shipping, CRM, and third-party REST API integrations.
  • Improved website speed and Core Web Vitals through caching, asset and image optimization, and CDN configuration; resolved issues on live client websites.
  • Collaborated with UI/UX designers and project managers, and supported junior developers through implementation reviews.

Mar 2022 — Aug 2023

Frontend & WordPress Developer

AAIT Agency

  • Translated approved designs into responsive interfaces and WordPress pages using Elementor Pro, with attention to layout and usability across screen sizes.
  • Built Arabic/English websites with WPML and RTL/LTR compatibility, and implemented website content and WooCommerce storefronts.
  • Worked with designers and project managers to deliver website requirements and support launch, updates, and implementation fixes.

Across my AAIT tenure (2022–2026): 50+ websites and stores delivered and 20+ live client websites maintained.

2021

Frontend developer internships

Crazy Idea · Eraasoft · Tak Ibdaa

  • Built responsive interfaces with HTML, CSS, JavaScript, and Bootstrap, strengthening practical design-to-code experience.

BSc Mechanical Engineering · Mansoura University · 2020 | Arabic: native · English: professional working proficiency

Measured technical results

Performance work backed by original lab reports.

ESDF website performance

Mobile: 75 → 98. LCP: 5.4 → 1.8 seconds. Responsive images, reduced render-blocking CSS and deferred below-the-fold images.

Original report

Portfolio performance

Mobile: 76 → 100. LCP: 4.7 → 0.9 seconds. Self-hosted fonts, compressed assets and fewer render-blocking requests.

Original report

Recorded lab tests from 8–9 October 2026, before this portfolio restructure. Results vary between runs and are not real-user measurements.

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